PEMBUATAN DAN PERANCANGAN TUGAS AKHIR BERBASIS MULTIMEDIA SEBAGAI SARANA INFORMASI DAN PROMOSI PADA PIZZA HUT PALEMBANG ICON

PERDANA, ROBBI RAHMAT and Putra, Apriansyah and Sazaki, Yoppy (2018) PEMBUATAN DAN PERANCANGAN TUGAS AKHIR BERBASIS MULTIMEDIA SEBAGAI SARANA INFORMASI DAN PROMOSI PADA PIZZA HUT PALEMBANG ICON. Diploma thesis, Sriwijaya University.

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Abstract

Pizza Hut is an international chain restaurant and food franchise specializing in pizza. Pizza Hut was present in Indonesia for the first time in 1984, and is the first pizza restaurant in Indonesia under PT Sarimelati Kencana. Multimedia provides useful information to users, because it is more interested in seeing and listening to the information presented. The ability of multimedia to present information is very visible, because it is presented in the form of multimedia elements such as: sound, text, graphics, video, and animation. So that the information displayed is not only limited in the text model, but the incorporation of these multimedia elements. The development of information technology in the field of multimedia is currently increasingly competing and widely used by people. In the field of marketing, multimedia relations are needed. So that they can provide information that can attract attention for those who see it. Most of the information about famous and not-well-known Ready-made Restaurants, for example, is through print media information, and television advertising

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Pizza Hut, Video Profile, Restaurant
Subjects: T Technology > T Technology (General) > T58.6-58.62 Management information systems
Divisions: 09-Faculty of Computer Science > 57401-Informatics Management (D3)
Depositing User: Mrs Sri Astuti
Date Deposited: 25 Sep 2019 04:41
Last Modified: 25 Sep 2019 04:41
URI: http://repository.unsri.ac.id/id/eprint/8804

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