Items where Author is "Marleni, Siska"

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Conference or Workshop Item

Marleni, Siska and Isnurhadi, Isnurhadi (2012) THE IMPACT OF BRAND PERSONALITY AND PROMOTIONAL MIX TO BRAND EQUITY OF MUBA REGENT CANDIDATES 2011. In: Malaysia Indonesia Internasional Conference on Economics, Management and Accounting, 18-20 Oktober 2012, Palembang.

Book

Marleni, Siska and Isnurhadi, Isnurhadi (2012) THE IMPACT OF BRAND PERSONALITY AND PROMOTIONAL MIX TO BRAND EQUITY OF MUBA REGENT CANDIDATES 2011. Penerbit UNSRI, Palembang. ISBN 979 - 587429 - 2

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