ANALISIS FAKTOR-FAKTOR DALAM MENINGKATKAN DAYA SAING INDUSTRI KECIL DAN MENENGAH TENUN ADAT KAIN SONGKET DI KABUPATEN OGAN ILIR

EFFENDI, YUDHA AGIL PRASETYA and Apriani, Deassy (2023) ANALISIS FAKTOR-FAKTOR DALAM MENINGKATKAN DAYA SAING INDUSTRI KECIL DAN MENENGAH TENUN ADAT KAIN SONGKET DI KABUPATEN OGAN ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

Small and medium industries are the foundation for expanding employment and employment to improve the economy. Of course, the increase or development of the number of small and medium industries will continue to increase if the products produced can survive market competition both locally and outside the region. One of the small and medium industries is the traditional weaving craft industry and songket. This study analyzes factors in increasing the competitiveness of small and medium industries of songket cloth weaving in Ogan Ilir Regency. Data taken directly from 50 samples of the songket fabric custom weaving industry were analyzed using multiple linear regression. The results of this study show that simultaneously, the availability of capital, labor, productivity, product differentiation and marketing distribution have a significant effect on competitiveness. While partially, the availability of capital, labor, productivity, product differentiation has a significant effect on competitiveness, except for insignificant marketing distribution.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Competitiveness, Indigenous Weaving and Songket Handicraft Industry, Small and Medium Industry
Subjects:	H Social Sciences > HA Statistics > HA154-4737 Statistical data H Social Sciences > HA Statistics > HA29-32 Theory and method of social science statistics H Social Sciences > HB Economic Theory > HB131-147 Methodology H Social Sciences > HB Economic Theory > HB135-147 Mathematical economics. Quantitative methods Including econometrics, input-output analysis, game theory H Social Sciences > HB Economic Theory > HB3711-3840 Business cycles. Economic fluctuations H Social Sciences > HB Economic Theory > HB601 Profit H Social Sciences > HD Industries. Land use. Labor > HD2329 Industrialization
Depositing User:	Yudha Agil Prasetya Effendi
Date Deposited:	16 May 2023 02:23
Last Modified:	16 May 2023 02:23
URI:	http://repository.unsri.ac.id/id/eprint/103217

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