PENERAPAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT2) PADA PENERIMAAN TIKTOK SHOP

SAWITRI, RIZKY and Meiriza, Allsela (2023) PENERAPAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT2) PADA PENERIMAAN TIKTOK SHOP. Undergraduate thesis, Sriwijaya University.

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Abstract

TikTok Shop is one of the social commerce to make buying and selling transactions online. This feature has succeeded in making the TikTok application ranked first as the most frequently used social media for online shopping. However, based on the identification of problems carried out by researchers through assessments on the Google Play Store, researchers found some users who complained about the TikTok Shop feature. These complaints include the trust factor in shopping through TikTok Shop which is considered still weak, complaints about the transaction process, and complaints about customer service that is less responsive. Therefore, it is necessary to conduct an analysis of user acceptance factors. The purpose of this study is to determine the factors of TikTok Shop acceptance in South Sumatran society based on UTAUT 2 model and Social Commerce Constructs. In addition, the study also examined the role of moderation of customer age on purchase intent and usage behavior. This research involved 171 respondents from various regencies/cities in South Sumatra who had made purchases through TikTok Shop. The results of this study show that habits, social influence, social commerce (SCC) constructs, and user trust are components that influence the interest of the people of South Sumatra to make purchases (PI) on TikTok Shop. In addition, social commerce (SCC) constructs have also proven to affect user trust. The study also showed that there was a variable influence between variables moderated by the age of the user.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Penerimaan Pengguna, Social Commerce, Metode UTAUT2, Social Commerce Constructs, TikTok Shop
Subjects:	T Technology > T Technology (General) > T58.5-58.64 Information technology > T58.6.E9 Management information systems -- Congresses.
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Student Rizky Sawitri
Date Deposited:	26 May 2023 05:34
Last Modified:	26 May 2023 05:34
URI:	http://repository.unsri.ac.id/id/eprint/105198

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