NILAI TANDA DAN SIMBOL PRODUK APPLE (IPHONE) PADA MAHASISWA FISIP INDRALAYA UNIVERSITAS SRIWIJAYA

SARI, RAMA DIAN and Sartika, Diana Dewi and Soraida, Safira (2023) NILAI TANDA DAN SIMBOL PRODUK APPLE (IPHONE) PADA MAHASISWA FISIP INDRALAYA UNIVERSITAS SRIWIJAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

This thesis discusses the value of signs and symbols on Apple products, namely the iPhone. The purpose of this study was to understand the value of the Apple product (iPhone) for Indralaya Faculty of Social and Political Sciences students at Sriwijaya University. The method used in this research is qualitative. Data collection techniques were carried out through interview, observation, and documentation methods. The result of this research is that the iPhone is not only a smartphone that is used to communicate, but more than that, it is also used as a personality. There are various kinds of economic backgrounds among iPhone user students, namely the lower class economy, the middle class economy, and the upper class economy. iPhone user students feel that there is a difference when using the iPhone, such as growing self-confidence and pride and being able to support students' social status. The value of signs and symbols is abstract and constructed as a whole. The sign value on the iPhone relates to the concept of luxury, while the symbol value consists of symbols such as upper class, elegance, lifestyle, and youth Keywords: Sign value, symbol, student, Apple, iPhone

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Nilai tanda, simbol, mahasiswa, Apple, iPhone
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Rama Dian Sari
Date Deposited:	29 May 2023 03:57
Last Modified:	29 May 2023 03:57
URI:	http://repository.unsri.ac.id/id/eprint/105743

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