ANALISIS PEMASARAN TANDAN BUAH SEGAR KELAPA SAWIT PETANI SWADAYA DI DESA PULAU NEGARA KECAMATAN PEMULUTAN BARAT KABUPATEN OGAN ILIR

MADONA, AL YARAH and Lifianthi, Lifianthi (2023) ANALISIS PEMASARAN TANDAN BUAH SEGAR KELAPA SAWIT PETANI SWADAYA DI DESA PULAU NEGARA KECAMATAN PEMULUTAN BARAT KABUPATEN OGAN ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

The marketing of palm oil fresh fruit bunches of self-funding farmers in Pulau Negara Village Pemulutan Barat District involves marketing agencies due to the inadequate transportation facilities for farmers. The marketing agencies involved in the distribution of fresh fruit bunches will sell and earn profits from the self-funding farmers themselves. The profit obtained by the institution will certainly affect the marketing margin and the percentage of price received by the FFB independent smallholders. The purpose of this research were (1) To describe the marketing channels for self-funding farmers (2) To calculate the marketing margin and the percentage of the price received by self-funding farmers (3) To calculate the efficiency level of palm oil fresh fruit bunches. The research was conducted in Pulau Negara Village, West Pemulutan District, Ogan Ilir Regency. The research method used was a survey method. Sampling method used in taking samples of self-funding farmers respondents is a simple random method with a total of 30 farmers as respondents. Data collection was carried out from January to February 2023. The sampling method used is snowball sampling. The data collected in this study are primary data and secondary data. The results of this research is found that the marketing channel for self-funding farmers in Pulau Negara Village had only one marketing pattern, which included: Self-funding farmers - Collectors - Palm Oil Mills (PT.Golden Oilindo Nusantara). The value of the marketing margin is Rp. 300.00/Kg, the value of the farmer's share is 85.00%, and the marketing efficiency level of palm oil fresh fruit bunches self-funding farmers is declared efficient with an efficiency percentage of 12.50%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	kelapa sawit, petani swadaya, saluran pemasaran, tandan buah segar
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Al Yarah Madona
Date Deposited:	29 May 2023 08:18
Last Modified:	29 May 2023 08:18
URI:	http://repository.unsri.ac.id/id/eprint/105803

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