Generation Z And Entrepreneurship: Revealing Factors That Affect The Entrepreneurial Intentions

Hasmidyani, Dwi (2022) Generation Z And Entrepreneurship: Revealing Factors That Affect The Entrepreneurial Intentions. Quality: Access to Success, 23 (190). pp. 11-19. ISSN 1582-2559 (Printed ISSN) 2668-4861 (e-ISSN)

Text 8. QAS.pdf - Published Version Download (626kB)

Abstract

One way to cultivate entrepreneurial motivations and intentions for Generation Z is by providing entrepreneurship education. This study seeks to identify and analyze factors that affect Generation Z’s entrepreneurial intentions. The total population of this study involved 213 students of the Economic Education Study Program at Universitas Sriwijaya who had taken Entrepreneurship class. The sampling technique in this study was a saturation sampling. Data was collected using a survey method using a questionnaire, but only 211 returned questionnaires, so the samples were 211 respondents. This study applied a deductive approach with explanatory quantitative and utilized Structural Equation Modelling (SEM) analysis with the Listel program. The study discovered that (1) entrepreneurship education does not affect entrepreneurial intentions. (2) entrepreneurship education affects personal attitude. (3) entrepreneurship education affects entrepreneurial intentions through personal attitude. (4) personal attitude affects entrepreneurial intentions. (5) subjective norm does not affect entrepreneurial intentions. (6) subjective norm affects personal attitude. (7) subjective norm affects entrepreneurial intentions through personal attitude. (8) subjective norm affects perceived behavioral control. (9) subjective norm affects entrepreneurial intentions through perceived behavioral control. (10) perceived behavioral control affects entrepreneurial intentions. The study results are expected to provide suggestions and considerations in designing an effective learning strategy that is not solely based on theory but also orientated on entrepreneurial practices. Next, introducing the importance of entrepreneurship as an alternative occupation besides office jobs needs to be done so that Generation Z’s entrepreneurial intentions could be developed from the beginning.

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Divisions:	06-Faculty of Education and Educational Science > 87203-Economics Education (S1)
Depositing User:	Dwi Hasmidyani
Date Deposited:	12 Jun 2023 09:23
Last Modified:	12 Jun 2023 09:23
URI:	http://repository.unsri.ac.id/id/eprint/108564

Actions (login required)

View Item