EFEKTIVITAS ULASAN KONSUMEN MARKETPLACE “SHOPEE” DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN STUDI PADA MAHASISWA FISIP UNIVERSITAS SRIWIJAYA KAMPUS INDERALAYA 2017

AGUSTINA, DESTI and Mahriani, Retna and Nisyak, Hoirun (2019) EFEKTIVITAS ULASAN KONSUMEN MARKETPLACE “SHOPEE” DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN STUDI PADA MAHASISWA FISIP UNIVERSITAS SRIWIJAYA KAMPUS INDERALAYA 2017. Undergraduate thesis, Sriwijaya University.

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Abstract

This study entitled "ShopPlace Consumer Marketplace Effectiveness" in Influencing Study Purchase Decisions in Students of the 2017 Faculty of Social and Political Sciences " The purpose of this study is to Effectively Review Shopee Consumer MarketPlace in Influencing Purchasing Decisions. This study uses quantitative methods with descriptive analysis techniques and explanatory techniques using simple linear regression analysis. Data collection was carried out through questionnaires to 84 respondents of the Faculty of Social and Political Sciences Sriwijaya University Campus Indralaya Force 2017 with Purposive sampling techniques. The results showed that the Komsumen Review Effectiveness variable had a significant good influence on the purchasing decision variable. These results are known from hypothesis testing, namely tcount 4.589> t table 1.992 which means that there is an influence between the effectiveness of consumer reviews on purchasing decisions. And the influence given is 20.4 and the rest is influenced by other factors. The linear regression equation obtained is y = 13,244 + 0,496, which means that every addition to one value of Effectiveness of Consumer Reviews gives an increase in the value of 13,244 on the purchase decision Keywords: Effectiveness of consumer reviews, purchasing decisions

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efektivitas Ulasan Konsumen, Keputusan Pembelian dan MarketPlace
Subjects:	H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs H Social Sciences > HF Commerce > HF5717-5734.7 Business communication Including business report writing, business correspondence
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 1748 not found.
Date Deposited:	08 Oct 2019 04:14
Last Modified:	08 Oct 2019 04:14
URI:	http://repository.unsri.ac.id/id/eprint/11014

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