PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA LAYANAN ANTAR-JEMPUT MAXIM (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG)

YULINO, GHITA ARYANA PUTRI and Maulana, Ahmad (2023) PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA LAYANAN ANTAR-JEMPUT MAXIM (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine and study the effect of brand image and price on purchasing decisions at Maxim's shuttle service. The population in this study were students of the Faculty of Economics, Sriwijaya University, Palembang Campus. This study used a simple random sampling technique with a total of 285 respondents. The data used in this study is primary data with data collection techniques using questionnaires. The data analysis technique uses multiple linear regression analysis. The results of the study show that there is a significant influence of brand image and price on purchasing decisions at Maxim's shuttle service.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	citra merek, harga, keputusan pembelian
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 31048 not found.
Date Deposited:	23 Jun 2023 06:43
Last Modified:	23 Jun 2023 06:43
URI:	http://repository.unsri.ac.id/id/eprint/113126

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