PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI RESTORAN SOLARIA PALEMBANG SQUARE

SYAPUTRA, RACHMAD DWI and Nailis, Welly (2023) PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI RESTORAN SOLARIA PALEMBANG SQUARE. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to determine the influence of Halal labeling on product purchase decisions at Solaria Restaurant, Palembang Square. The method used in this study is a quantitative method. The research data is sourced from primary data collected through the distribution of questionnaires. The sample examined in this study consists of 100 respondents who are residents of Palembang city. Based on the partial t-test conducted, it can be concluded that each indicator of Halal labeling has a significant partial effect on purchase decisions at Solaria Restaurant, Palembang Square. Based on the simultaneous F-test conducted, it can be concluded that Halal labeling has a significant simultaneous effect on purchase decisions at Solaria Restaurant, Palembang Square. The magnitude of the influence of the independent variables on the dependent variable is 64.7%, while the remaining 35.3% is influenced by other variables outside the scope of this study. Keywords : Halal Labeling, Purchasing Decisions

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Labelisasi Halal, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Rachmad Dwi Syaputra
Date Deposited:	20 Jul 2023 08:05
Last Modified:	20 Jul 2023 08:05
URI:	http://repository.unsri.ac.id/id/eprint/119078

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