PENGARUH KUALITAS IKLAN ROKOK TERHADAP PERILAKU KONSUMEN MAHASISWA (Studi Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya Palembang)

AL-HADI, M. YOGI JULIAN and Alfatih, Andy and Yogsunandar, Harry (2018) PENGARUH KUALITAS IKLAN ROKOK TERHADAP PERILAKU KONSUMEN MAHASISWA (Studi Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya Palembang). Undergraduate thesis, Sriwijaya University.

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Abstract

This thesis aims to find out bow much influence the quality of cigarette advertising on consumer behavior of students. Cigarette ads differ from other ads because advertisers may not show their products to consumers in those ads. With these rules, advertisers must become more creative in advertising their products. This can be said to be successful remembering from year to year the percentage of students who consume cigarettes continues to increase. The type of this thesis research is descriptive research using quantitative approach method to describe the influence of cigarette advertisement quality toward consumer behavior of students. Data collecting technique is by distributing questionnaires, documentation, observation to see firsthand the reality in field and direct interview with student of Fisip Unsri Palembang. The concept used in this research is the concept of quality influence of cigarette ads from Kasali and consumer behavior from Schiffman and Kanuk. The results showed that the influence of the quality of cigarette advertisements on consumer behavior of Fisip Students Unsri Palembang can be said good. This is because based on research conducted according to the authors based on facts in the field and the theory used by the authors th.at the quality of advertising bas an influence on consumer behavior decisions.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Ad Quality, Consumer Behavior and Cigarette dvertisement
Subjects: Q Science > QA Mathematics > QA75-76.95 Calculating machines > QA76.9.E94 Computer system performance. Computer Communication Networks. Computer science. Logic design. Operating systems (Computers).
Divisions: Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Mrs Sri Astuti
Date Deposited: 21 Oct 2019 03:03
Last Modified: 21 Oct 2019 03:03
URI: http://repository.unsri.ac.id/id/eprint/12138

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