GAYA HIDUP KONSUMSI FASHION MAHASISWA UNIVERSITAS SRIWIJAYA ASAL KABUPATEN MUARA ENIM

VHIONITA, USSY and Purnama, Dadang Hikmah (2023) GAYA HIDUP KONSUMSI FASHION MAHASISWA UNIVERSITAS SRIWIJAYA ASAL KABUPATEN MUARA ENIM. Undergraduate thesis, Sriwijaya University.

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Abstract

This study examines the "Lifestyle of Fashion Consumotion of Sriwijaya University Student from Muara Enim Regency". In this modern era, fashion is no longer made to meet basic needs, but only to gain popularity among the audience or a higher social status.Therefore, many end-of-life teenagers, namely the students of Sriwijaya University of Muara Enim Regency, are competing to always update their fashion by using fashionable fashion.The research method used is qualitative descriptive with techniques for collecting data through in-depth interviews, participant observations and documentation.This study uses Bourdieu's theoretical practice. The results showed that students at the Sriwijaya University Palembang campus from Muara Enim Regency as lifestyle actors of fashion consumption, actors always consume trending fashion from local brands and well-known brands (branded) by always looking neat and fashionable. of course with the aim of showing their existence in society and to get recognition within his friendship environment, especially within the Sriwijaya University Palembang campus. Keywords : lifestyle, Consumption of fashion, Student, Sriwijaya University, Muara Enim Regency

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Gaya hidup, Konsumsi fashion, Mahasiswa, Universitas Sriwijaya, Kabupaten Muara Enim
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Ussy Vhionita
Date Deposited:	02 Aug 2023 07:18
Last Modified:	02 Aug 2023 07:18
URI:	http://repository.unsri.ac.id/id/eprint/125194

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