PRESENTASI DIRI IBU RUMAH TANGGA DI PERUMAHAN PONDOK SANI PUTRA KOTA BEKASI MELALUI MEDIA SOSIAL WHATSAPP

PRAHASTIWI, FIRDHA and Purnama, Dadang Hikmah (2023) PRESENTASI DIRI IBU RUMAH TANGGA DI PERUMAHAN PONDOK SANI PUTRA KOTA BEKASI MELALUI MEDIA SOSIAL WHATSAPP. Undergraduate thesis, Sriwijaya University.

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Abstract

This study is entitled “Self-Presentation of Housewives in Pondok Sani Putra Housing Complex, Bekasi City through Social Media WhatsApp”. Self-presentation is an individual's effort to showcase themselves in order to achieve the desired image or impression. Excessive self-presentation through social media among housewives has now become a new phenomenon. This study aimed to understand self-presentation of housewives through social media WhatsApp at Pondok Sani Housing Complex, Bekasi City. The method used was the qualitative method with a purposive way to get data and information from the individuals whose knowledge about the issues raised. The results were obtained from observation, in-depth interviews, and documentation then analyzed by using the Dramaturgi approach from Erving Goffman. The results of the study showed that self-presentation shown by housewives through social media WhatsApp was to get the desired impressions. There were four impressions shown by housewives, namely as mothers who were active in organizations, millennial mothers, independent women, and wise mother figures. Housewives showed those four impressions through WhatsApp status with the appearance of photos that were different from daily life. Visually, housewives managed their appearances by using makeup, clothes, and accessories to complete their overall look and non-visually they also managed their language styles. In daily life, housewives were in family and social environments, they were free to show their appearances regardless of the impression of the audience by showing their real characters, staring from behavior, style of dress, style of language, and communication. Keywords: Self-Presentation, Housewives, WhatsApp

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Presentasi Diri, Ibu Rumah Tangga, Whatsapp
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Firdha Prahastiwi
Date Deposited:	07 Aug 2023 07:31
Last Modified:	07 Aug 2023 07:31
URI:	http://repository.unsri.ac.id/id/eprint/126160

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