ANALISIS STRATEGI HARGA, STRATEGI PRODUK, DAN KEUNTUNGAN INDUSTRI KECIL KUE DI KABUPATEN OGAN ILIR

WAHYUDI, MUHAMMAD RIZKY and Robiani, Bernadette (2023) ANALISIS STRATEGI HARGA, STRATEGI PRODUK, DAN KEUNTUNGAN INDUSTRI KECIL KUE DI KABUPATEN OGAN ILIR. Undergraduate thesis, Sriwijaya University.

	Text RAMA_60201_01021181924016.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_60201_01021181924016_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (9MB) | Request a copy
	Text RAMA_60201_01021181924016_0016026402_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_60201_01021181924016_0016026402_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (735kB) | Request a copy
	Text RAMA_60201_01021181924016_0016026402_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (172kB) | Request a copy
	Text RAMA_60201_01021181924016_0016026402_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (459kB) | Request a copy
	Text RAMA_60201_01021181924016_0016026402_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (146kB) | Request a copy
	Text RAMA_60201_01021181924016_0016026402_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (301kB) | Request a copy
	Text RAMA_60201_01021181924016_0016026402_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

This research is aimed to analyze the pricing and product strategy and profit of the cake small industry in Ogan Ilir Regency. The data used in this research is primary data which is obtained by using interviews and Questionnaires with 44 cake producers. The data is analyzed by using descriptive qualitative techniques. The research found that 95.45 percent of cake producers set their product prices based on market prices. It is also found that 77.27 percent of the producers diversified their products through the addition of new products and an increase in the packaging, and size of goods. The average profit that is received by producers is Rp1,462,609.89 per week.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Harga, Harga Pasar, Strategi Produk, Keuntungan, Diversifikasi Produk
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD72-88 Economic growth, development, planning
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Muhammad Rizky Wahyudi
Date Deposited:	22 Aug 2023 04:10
Last Modified:	22 Aug 2023 04:10
URI:	http://repository.unsri.ac.id/id/eprint/127448

Actions (login required)

View Item