PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TRANSMART CARREFOUR PALEMBANG SQUARE

ISKANDAR, VIRA AULIA and Nofiawaty, Nofiawaty and Nailis, Welly (2023) PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TRANSMART CARREFOUR PALEMBANG SQUARE. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of product attributes on consumer purchasing decisions at Transmart Carrefour Palembang Square. This research is a descriptive quantitative study that uses primary data through questionnaires. The sample in this study were 100 respondents using the Lemeshow formula. Respondents in this study were consumers who made purchases at Transmart Carrefour in Palembang Square. The analysis method used is multiple linear regression. The results showed that product quality, product features, and product design simultaneously and partially had a significant influence on consumer purchasing decisions at Transmart Carrefour Palembang Square.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Atribut Produk, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Vira Aulia Iskandar
Date Deposited:	26 Sep 2023 01:31
Last Modified:	26 Sep 2023 01:31
URI:	http://repository.unsri.ac.id/id/eprint/128990

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