PENGGUNAAN INSTAGRAM @pertamina_ru3 SEBAGAI SARANA DALAM MEMBANGUN BRAND IMAGE PT KILANG PERTAMINA INTERNASIONAL RU III PLAJU

INSYIRA, SALSABILLA RIZKY and Pratiwi, Miftha (2023) PENGGUNAAN INSTAGRAM @pertamina_ru3 SEBAGAI SARANA DALAM MEMBANGUN BRAND IMAGE PT KILANG PERTAMINA INTERNASIONAL RU III PLAJU. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the use of Instagram @pertamina_ru3 as a means of building the brand image of PT Kilang Pertamina Internasional RU III Plaju. This research is a qualitative research with a descriptive approach. This study obtained the results that the use of Instagram was quite effective as a medium in building a brand image of PT Kilang Pertamina Internasional RU III Plaju by planning and managing content plans, making it easier for the public to receive information on using Instagram features. Even though it can still be affected by matters that cause controversy, the company PT Pertamina RU III Plaju is trying to improve the quality and work program. Communication Relations & CSR parties are trying to be innovative and creative so they can survive with other competitors in using Instagram as a means of building the company's brand image. Keywords: Brand Image, Instagram, Content

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kunci: Brand Image, Instagram, Konten
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications > HE8689-8700.95 Radio and television broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Salsabilla Rizky Insyira
Date Deposited:	25 Sep 2023 02:29
Last Modified:	25 Sep 2023 02:29
URI:	http://repository.unsri.ac.id/id/eprint/129099

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