WIJAYA, M. RAYHAN BILAL PUTRA and Pratiwi, Miftha (2023) DIFUSI INOVASI APLIKASI PLN MOBILE SEBAGAI MEDIA LAYANAN DIGITAL PADA MASYARAKAT KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.
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Abstract
This study aims to find out how the PLN Mobile Application Innovation Diffusion Process as a digital service media for the people of Palembang city. In this study using qualitative research methods using descriptive methods and data collection was carried out by interview, observation and documentation methods. This study uses Everret Rogers' innovation diffusion theory. Based on the results of the analysis of researchers in the field, stated that there are four elements of innovation diffusion by Everret Rogers which include innovation, communication channels, timeframe and social systems. good but the selection of change agents has not been carried out optimally. Keyword: PLN Mobile, Difussion of innovations, PLN S2JB.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Aplikasi PLN Mobile, Difusi Inovasi, PLN S2JB |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity |
Divisions: | 07-Faculty of Social and Politic Science > 70201-Communication Science (S1) |
Depositing User: | M Rayhan Bilal Pw |
Date Deposited: | 03 Oct 2023 02:17 |
Last Modified: | 03 Oct 2023 02:17 |
URI: | http://repository.unsri.ac.id/id/eprint/129496 |
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