EFEKTIVITAS HARGA, KEPERCAYAAN DAN ULASAN KONSUMEN MARKETPLACE TIKTOK SHOP DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA TOKO KARUNG JANTAN (STUDI PADA PELANGGAN TOKO KARUNG JANTAN)

SADEWA, KETUT DIAN and Thamrin, M. Husni and Yogsunandar, Harry (2023) EFEKTIVITAS HARGA, KEPERCAYAAN DAN ULASAN KONSUMEN MARKETPLACE TIKTOK SHOP DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA TOKO KARUNG JANTAN (STUDI PADA PELANGGAN TOKO KARUNG JANTAN). Undergraduate thesis, Sriwijaya University.

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Abstract

This study plans to recognize the influence of product reviews, price, and trust on purchasing decisions in the TikTok Shop marketplace at Toko Karung Jantan. The type of research is quantitative research. The sample used in this study was 100 respondents obtained using the purposive sampling method. Data collection was taken using questionnaires via Google Forms. Data analysis methods namely validity tests, reliability tests, classical assumption tests, multiple linear regression analysis with formulas Y = a + b1X1 + b2X2 + b3X3 + e, t-tests, and F tests, as well as coefficients of determination. Data calculation using SPSS 26 software. The test results reported that product reviews, price, and trust had a positive influence on purchasing decisions in the TikTok Shop Marketplace at Toko Karung Jantan.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Ulasan Produk, Harga dan Kepercayaan Keputusan Pembelian
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Ketut Dian Sadewa
Date Deposited:	22 Nov 2023 07:32
Last Modified:	22 Nov 2023 07:32
URI:	http://repository.unsri.ac.id/id/eprint/130828

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