CITY BRANDING PARIWISATA KOTA PAGARALAM (Studi pada Dinas Pariwisata Kota Pagaralam Tahun 2019)

RONI, AHMAD OVI and Mahriani, Retna and Nomaini, Faisal (2019) CITY BRANDING PARIWISATA KOTA PAGARALAM (Studi pada Dinas Pariwisata Kota Pagaralam Tahun 2019). Undergraduate thesis, Sriwijaya University.

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Abstract

This study to describe the implementation and impact of city branding strategy Pagaralam City towards increasing trend of arrivals in the Pagaralam City. This type of research is qualitative research to describe and analyse the implementation of city branding strategy Pagaralam City applied by the Department of Tourism Pagaralam City, JL. Laskar Wanita Mentarjo kompleks Perkantoran Gunung Gare Pagaralam, Pagaralam city South Selatan. Data collection techniques in this research through field research conducted to obtain information. And data through interviews, data collection visits, and documentation. Results from this study indicate that the potential and adventages in agriculture and tourism,, Pagaralam can have a strong identity as a tourism town. Implementation of City Branding Pagaralam City had been carried out and meet mthe main sectors of tourism. City Branding is not just as a promotional tool only. But also as a unifying and quality Pagaralam services or products in attracting foreign tourists to visit the Pagaralam City

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	City Branding, tourism, and tourist
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Depositing User:	Users 2589 not found.
Date Deposited:	25 Oct 2019 09:24
Last Modified:	25 Oct 2019 09:24
URI:	http://repository.unsri.ac.id/id/eprint/13321

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