IMPLEMENTASI METODE SOSTAC UNTUK PERENCANAAN STRATEGI DIGITAL MARKETING(STUDI KASUS: PDAM TIRTA MUSI PALEMBANG)

AMANDA, BELLA RIZKIA and Putra, Pacu (2024) IMPLEMENTASI METODE SOSTAC UNTUK PERENCANAAN STRATEGI DIGITAL MARKETING(STUDI KASUS: PDAM TIRTA MUSI PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

PDAM Tirta Musi Palembang is a company engaged in the field of clean water services in Palembang City. In carrying out its main task, PDAM Tirta Musi Palembang has a function in increasing the outcome in the form of revenue for the sustainability of the company and regional development. In an effort to increase revenue, PDAM Tirta Musi Palembang must certainly market its products and services. But currently, PDAM Tirta Musi does not have a strategic plan for marketing its products and services. For this reason, it is necessary to plan a marketing strategy that is in accordance with the products and services offered in order to be able to compete and survive following the times. Digital marketing has become an indispensable tool for companies to survive in the current market competition. So the purpose of this research is to design a digital marketing strategy by applying the SOSTAC method which is able to provide new business opportunities in marketing products and services. The method used in this research is SOSTAC which consists of 6 stages, namely Situation Analysis, Objective, Strategy, Tactics, Action, and Control. The result of this research is the implementation of digital marketing strategy which is implemented into a design of User Interface display of PDAM Tirta Musi Palembang Website.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Perencanaan Strategi, Digital Marketing, SOSTAC.
Subjects:	T Technology > T Technology (General) > T57.6-57.97 Operations research. Systems analysis
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Bella Rizkia Amanda
Date Deposited:	08 Jan 2024 01:46
Last Modified:	08 Jan 2024 01:46
URI:	http://repository.unsri.ac.id/id/eprint/137630

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