PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA BRAND BUTTONSCARVES DI PALEMBANG

SAFITRI, DINI AYU and Yunita, Dessy (2023) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA BRAND BUTTONSCARVES DI PALEMBANG. Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_01011482124009.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy
	Text RAMA_61201_01011482124009_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (10MB) | Request a copy
	Text RAMA_61201_01011482124009_0030068104_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (5MB)
	Text RAMA_61201_01011482124009_0030068104_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61201_01011482124009_0030068104_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61201_01011482124009_0030068104_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61201_01011482124009_0030068104_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61201_01011482124009_0030068104_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61201_01011482124009_0030068104_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap kepuasan konsumen pada brand Buttonscarves baik secara simultan maupun parsial. Penelitian ini merupakan penelitian kuantitatif menggunakan data primer yang diperoleh dari penyebaran kuesioner terhadap 100 orang responden. Teknik sampling dalam penelitian ini adalah teknik purposive sampling. Teknik analisis yang digunakan dalam penelitian ini adalah uji F, uji T, asumsi klasik, regresi linier berganda, dan koefisien determinasi. Hasil penelitian ini menunjukan bahwa brand Buttonscarves memiliki pengaruh yang signifikan secara simultan dan parsial terhadap kepuasan konsumen pada brand Buttonscarves di Palembang. Hasil regresi linier berganda menunjukan bahwa kualitas produk memiliki pengaruh paling dominan terhadap kepuasan konsumen.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	kualitas produk, harga, kepuasan konsumen
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods. H Social Sciences > HF Commerce > HF5428-5429.6 Retail trade H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Dini Ayu Safitri
Date Deposited:	11 Jan 2024 01:30
Last Modified:	11 Jan 2024 01:30
URI:	http://repository.unsri.ac.id/id/eprint/137832

Actions (login required)

View Item