DIPLOMASI KOMERSIAL INDONESIA DALAM MEMPROMOSIKAN PARIWISATA DI AMERIKA SERIKAT TAHUN 2015-2019

PRIMANINGTYAS, RUTH ANDINI and Nisyak, Hoirun and Tamsyah, Indra (2023) DIPLOMASI KOMERSIAL INDONESIA DALAM MEMPROMOSIKAN PARIWISATA DI AMERIKA SERIKAT TAHUN 2015-2019. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to analyze the process of Indonesian commercial diplomacy in promoting tourism in the United States as the object of study in 2015-2019. In this research, the author uses a descriptive qualitative research method to describe the process of Indonesian commercial diplomacy in promoting tourism in the United States in 2015-2019. This research uses the concept of commercial diplomacy from Reuvers & Ruel which consists of input, throughput and output. Data processing is carried out by conducting literature studies by collecting data through journals, official websites, reports and news. The results of the research conducted show the practice of commercial diplomacy where in the input dimension it is carried out by analyzing drivers as reasons that encourage commercial diplomacy to be carried out and shapers as driving actors who encourage commercial diplomacy to be carried out. In this case, the actors driving Indonesian commercial diplomacy are collaboration between ministries and non-state actors consisting of business actors and the Indonesian diaspora in the United States. Then, in the throughput dimension, Indonesia carries out one form of commercial diplomacy activity, namely image campaigns which consist of campaigns, trade promotions, investment, exports and tourism. Indonesia's strategy is through the wonderful Indonesia campaign, participation in the United States IMEX, holding the Indonesian Trade Expo, and holding the Remarkable Indonesia Fair. In the last dimension, namely output, Indonesia's commercial diplomacy in promoting tourism in the United States in 2015-2019 provided good benefits in terms of economics and nation brand.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pemerintah Indonesia, Pariwisata Indonesia, Diplomasi Komersial, Amerika Serikat
Subjects:	J Political Science > JZ International relations > JZ1305-2060 Scope of international relations. Political theory. Diplomacy
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Ruth Andini Primaningtyas
Date Deposited:	11 Jan 2024 08:01
Last Modified:	11 Jan 2024 08:01
URI:	http://repository.unsri.ac.id/id/eprint/137937

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