PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN PENGGUNAAN APLIKASI KOPI KENANGAN DI KOTA PALEMBANG

ALGHIFARI, AFIF and Iisnawati, Iisnawati (2024) PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN PENGGUNAAN APLIKASI KOPI KENANGAN DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine how much perceived usefulness and perceived easy of use have on purchasing decisions using Kopi Kenangan Application in Palembang City. This type of causality research, the method used is a quantitative method. Sampling using probability sampling technique and Chocran formula with a total sample of 100 respondents. This study uses primary data in the form of questionnaires and data analysis techniques used are the t test, f test, and multiple linear regression analysis. The results of the t test and F test show that the variable perceived usefulness and perceived easy of use have a significant effect on purchasing decisions. The results of the multiple linear regression analysis show that the influence of perceived usefulness is 0.287 and Percieved easy of use is 0.543. The advice given in the research is that PT BUMI BERKAH BOGA improve features of Kopi Kenangan application so that they can attract consumer interest and generate trust in making product purchasing decisions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Perspesi Manfaat, Persepsi Kemudahan, Keputusan Pembelian
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD72-88 Economic growth, development, planning L Education > LC Special aspects of education > LC65-67.68 Economic aspects of education
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Afif Alghifari
Date Deposited:	22 Jan 2024 05:20
Last Modified:	22 Jan 2024 05:20
URI:	http://repository.unsri.ac.id/id/eprint/139107

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