EFEKTIVITAS TIKTOK PANDAWARA GROUP TERHADAP KEPEDULIAN LINGKUNGAN (Studi Terhadap Mahasiswa FISIP Universitas Sriwijaya Angkatan 2020)

DOROJHATUN, RAHMAD and Bafadhal, Oemar Madri (2023) EFEKTIVITAS TIKTOK PANDAWARA GROUP TERHADAP KEPEDULIAN LINGKUNGAN (Studi Terhadap Mahasiswa FISIP Universitas Sriwijaya Angkatan 2020). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to see the effect of effectiveness TikTok Pandawara Group on environmental concern among the students of the Faculty of Social and Political Sciences, Sriwijaya University class 2020. The method used in this research is associative quantitative, the data in this research was obtained using a questionnaire distribution method with a sample size of 99 respondents from the 2020 class of Sriwijaya University FISIP students who met the requirements. In this study, the theory used by researchers is the theory of media effectiveness by ruhn, Schoenmueller and Schafer and the theory of environmental concern by Mostafa. The results of this research show that the effectiveness of the TikTok Pandawara Group has an influence on environmental awareness based on the theory of media effectiveness and environmental awareness by 64.9% with a correlation between the two of them having a value of 0.805, which means the correlation is very strong and the form of the relationship is positive. This can be proven by the fact that Pandawara Group have implemented all the dimensions of the media effectiveness. In simple linear regression analysis, it is also known that the influence of variable x on variable y is obtained by obtaining a significance value of <0.001. In the t test, the calculated t value > t table is 13,386 > 1,985 so that it means that Ha is accepted and H0 is rejected. Keywords: Media effectiveness, TikTok effectiveness, Environmental concern, TikTok, Pandawara Group

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efektivitas media, Efektivitas TikTok, Kepedulian lingkungan, TikTok, Pandawara Group
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Rahmad Dorojhatun
Date Deposited:	24 Jan 2024 03:54
Last Modified:	24 Jan 2024 03:54
URI:	http://repository.unsri.ac.id/id/eprint/139430

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