PENGARUH INOVASI APLIKASI ECATALOGUE TERHADAP KETAHANAN UMKM DI KOTA PALEMBANG

CYNTHIA, DEBBY AVRENYCA and Putri, Aulia Utami (2024) PENGARUH INOVASI APLIKASI ECATALOGUE TERHADAP KETAHANAN UMKM DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of ectalogue application innovation on the resilience of MSMEs in Palembang City. This research approach is quantitative using the SPSS version 29 application. Respondents who became research samples were 74 ecatalogue application users in Palembang City. Data collection was carried out through the questionnaire method. The results showed that the innovation variable (X) had a significant influence on the resilience of MSMEs (Y), with the coefficient of determination (R2) reaching 73.6%. Testing the regression equation is done by looking at the t value> t table and the p-value < α (0.05). Based on the output of the IBM SPSS version 29 software, in the Coefficients table, the calculated t value reaches 14.183> t table value 1.996 with a significance of 0.001 <0.05. Thus, the null hypothesis (H0) is rejected and the alternative hypothesis (H1) is accepted. Thus, it can be concluded that there is a positive influence between ecatalogue application innovation and MSME resilience in Palembang City. These findings make an important contribution to understanding the role of innovation in improving the resilience of MSMEs, and the implications can be used as a basis for policy and business strategy development at the local level. Keywords: Innovation, Ecatalogue, MSME Resilience Advisor,

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Innovation, Ecatalogue, MSME Resilience Advisor
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions:	07-Faculty of Social and Politic Science > 63201-State Administration (S1)
Depositing User:	Debby Avrenyca Cynthia
Date Deposited:	26 Jan 2024 08:27
Last Modified:	26 Jan 2024 08:27
URI:	http://repository.unsri.ac.id/id/eprint/139867

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