ANALISIS FAKTOR PENERIMAAN DAN PENGGUNAAN LINKEDIN MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT 2) (STUDI KASUS PENGGUNA LINKEDIN KOTA PALEMBANG)

RAHMAYUNI, SEPTA and Indah, Dwi Rosa (2024) ANALISIS FAKTOR PENERIMAAN DAN PENGGUNAAN LINKEDIN MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT 2) (STUDI KASUS PENGGUNA LINKEDIN KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

LinkedIn functions as a job search site. LinkedIn users are spread across various regions of Indonesia including Palembang City. Based on ratings on the Play Store, LinkedIn has the lowest rating compared to similar job search applications and a search on LinkedIn by entering Palembang City as a location shows the number of users in Palembang City is lower than other cities. In user reviews there are complaints about verification issues that cause displeasure and rejection of the use of this application. To find out what factors influence acceptance and use of LinkedIn, it is necessary to analyze these factors. This research was conducted by testing several constructs in the UTAUT 2 model. The data analysis technique used is the PLS-SEM analysis approach. The results showed that facilitating conditions, hedonic motivation, and habit affect behavioral intention. On the other hand, facilitating conditions and habit affect use behavior.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	LinkedIn, UTAUT2, PLS-SEM, acceptance, use
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General) T Technology > T Technology (General) > T58.5-58.64 Information technology > T58.5 General works Management information systems Cf. HD30.213 Industrial management Cf. HF5549.5.C6+ Communication in personnel management Cf. TS158.6 Automatic data collection systems (Production control) T Technology > T Technology (General) > T58.6-58.62 Management information systems T Technology > T Technology (General) > T58.5-58.64 Information technology > T58.6.E9 Management information systems -- Congresses.
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Septa Rahmayuni
Date Deposited:	05 Mar 2024 03:25
Last Modified:	05 Mar 2024 03:25
URI:	http://repository.unsri.ac.id/id/eprint/141289

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