STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA SEKTOR SWASTA: SEBUAH SYSTEMATIC LITERATURE REVIEW

LUBIS, M. ELFIANDI NANDA and Bafadhal, Oemar Madri (2024) STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA SEKTOR SWASTA: SEBUAH SYSTEMATIC LITERATURE REVIEW. Undergraduate thesis, Sriwijaya University.

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Abstract

Every company must have an effective marketing communication strategy in their opinion in increasing sales, attracting consumers, and marketing communication strategies are used as a powerful strategy for long-term company sustainability. An effective marketing communication strategy can create a company profit to differentiate the company from others. The purpose of this study is to get answers related to questions that arise from this research in the form of marketing communication strategies used by the private sector in increasing sales and being able to identify which strategies have the greatest impact in increasing sales. Systematic literature review in this study is as a data digger about how much research has been done by researchers in a particular topic. By searching for keywords using the help of Google Schoolar, DOAJ, and Dimensions Ai. The results found in this study are that there are five important variables in determining marketing communication strategies in increasing sales. Almost all article extraction results in one article show Promotion which is the dominant variable or can be said to be an important variable in marketing communication strategies to increase sales. Keywords: Increase Sales, Marketing Communication Strategy, Private Sector, Systematic Literature Review

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Peningkatkan Penjualan, Sektor Swasta, Strategi Komunikasi Pemasaran, Systematic Literature Review
Subjects:	H Social Sciences > HA Statistics > HA175-473 By region or country H Social Sciences > HB Economic Theory > HB201-206 Value. Utility H Social Sciences > HB Economic Theory > HB238-251 Competition. Production. Wealth H Social Sciences > HB Economic Theory > HB522-715 Income. Factor shares H Social Sciences > HB Economic Theory > HB601 Profit H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property H Social Sciences > HG Finance > HG1-9999 Finance H Social Sciences > HT Communities. Classes. Races > HT51-1595 Communities. Classes. Races
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	M. Elfiandi Nanda Lubis
Date Deposited:	02 Apr 2024 02:52
Last Modified:	02 Apr 2024 02:52
URI:	http://repository.unsri.ac.id/id/eprint/143040

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