STRATEGI KELANGSUNGAN USAHA MELALUI ANALISIS STRENGTH, WEAKNESS, OPPORTUNITY, THREATS (SWOT) PADA PEDAGANG BUAH MOBIL PICK UP DI KELURAHAN TALANG KELAPA, KECAMATAN ALANG-ALANG LEBAR, KOTA PALEMBANG

PUTRI, DIAH RESTIANA and Izzudin, Muhammad (2024) STRATEGI KELANGSUNGAN USAHA MELALUI ANALISIS STRENGTH, WEAKNESS, OPPORTUNITY, THREATS (SWOT) PADA PEDAGANG BUAH MOBIL PICK UP DI KELURAHAN TALANG KELAPA, KECAMATAN ALANG-ALANG LEBAR, KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

[thumbnail of RAMA_69201_07021382025159.pdf] Text
RAMA_69201_07021382025159.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (5MB)
[thumbnail of RAMA_69201_07021382025159_TURNITIN.pdf] Text
RAMA_69201_07021382025159_TURNITIN.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (3MB)
[thumbnail of RAMA_69201_07021382025159_0022068809_01_front_ref.pdf] Text
RAMA_69201_07021382025159_0022068809_01_front_ref.pdf - Accepted Version
Available under License Creative Commons Public Domain Dedication.
Download (1MB)
[thumbnail of RAMA_69201_07021382025159_0022068809_02.pdf] Text
RAMA_69201_07021382025159_0022068809_02.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (371kB)
[thumbnail of RAMA_69201_07021382025159_0022068809_03.pdf] Text
RAMA_69201_07021382025159_0022068809_03.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (548kB)
[thumbnail of RAMA_69201_07021382025159_0022068809_04.pdf] Text
RAMA_69201_07021382025159_0022068809_04.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (781kB)
[thumbnail of RAMA_69201_07021382025159_0022068809_05.pdf] Text
RAMA_69201_07021382025159_0022068809_05.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (651kB)
[thumbnail of RAMA_69201_07021382025159_0022068809_06.pdf] Text
RAMA_69201_07021382025159_0022068809_06.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (151kB)
[thumbnail of RAMA_69201_07021382025159_0022068809_07_ref.pdf] Text
RAMA_69201_07021382025159_0022068809_07_ref.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (181kB)
[thumbnail of RAMA_69201_07021382025159_0022068809_08_lamp.pdf] Text
RAMA_69201_07021382025159_0022068809_08_lamp.pdf - Bibliography
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (2MB)

Abstract

This study aims to determine how the Business Continuity Strategy of pickup car fruit traders in Talang Kelapa Village, Alang-Alang Lebar District, Palembang City. The purpose of this research is to analyze and understand the Business Continuity Strategy of Pickup Car Fruit Traders in Talang Kelapa Village, Alang-Alang Lebar District, Palembang City in maintaining their existence as fruit traders and for business continuity for their family life. The research method used is descriptive qualitative with a case study research strategy. This research uses the rational choice theory by James Samuel Coleman. Data were obtained from 12 main informants and 6 supporting informants using data collection techniques in the form of observation, interviews, and documentation. The results of this study show that by looking at using SWOT analysis there are 4 parts. First, there is Strength can be used by pickup car fruit traders because fruit is in great demand and the strategic location is the reason fruit traders become fruit traders in Talang Kelapa. Second, Weakness in pickup car fruit traders, namely fruit is easily spoiled. Third, Opportunity in pickup car fruit traders, namely being able to increase the business of fruit traders or open new branches by seeing a successful business income while being a fruit trader and getting a lot of profit. And last, Threats in pickup car fruit traders are the occurrence of a lot of competition selling fruits and during the rainy season having difficulty in avoiding fruit that will be exposed to rainwater.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Strategi Kelangsungan Usaha, Pedagang, Pedagang Buah Mobil Pick Up
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: 07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User: Diah Restiana Putri
Date Deposited: 15 May 2024 01:31
Last Modified: 15 May 2024 01:31
URI: http://repository.unsri.ac.id/id/eprint/143938

Actions (login required)

View Item View Item