PENGARUH LITERASI KEUANGAN DAN PERILAKU KEUANGAN TERHADAP KEPUTUSAN INVESTASI EMAS

AULIA, MUHAMMAD ARIF and Raneo, Agung Putra (2024) PENGARUH LITERASI KEUANGAN DAN PERILAKU KEUANGAN TERHADAP KEPUTUSAN INVESTASI EMAS. Undergraduate thesis, Sriwijaya University.

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Abstract

The study aims to determine the influence of financial Literacy and Financial Behaviour of Herding and Loss Aversion on gold investment decision in customer of Bank Syariah Indonesia in Simpang Patal Palembang City. The population in this study is customers who registered in BSI gold investment products with in 100 sample respondents. Sampling in this study used purposive sampling method with non probability sampling technique. This study used primary data obtained by distributing questionnaires. This research method uses multiple linear regression analysis methods and uses SPSS release 26 software as an analysis testing tool. The results of this study show that the variables Herding (X1), Loss Aversion (X2), and Financial Literacy (X3) have a positive and significant influence on Gold Investment Decisions. Keywords: Herding, Loss Aversion, Financial Literacy, Investment Decisions

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Herding, Loss Aversion, Literasi Keuangan, Keputusan Investasi
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Muhammad Arif Aulia
Date Deposited:	10 Jun 2024 08:43
Last Modified:	10 Jun 2024 08:43
URI:	http://repository.unsri.ac.id/id/eprint/146505

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