PERSONAL BRANDING TOKOH MELALUI MEDIA SOSIAL (ANALISIS ISI PADA AKUN TWITTER SANDIAGA SALAHUDDIN UNO (@SANDIUNO) )

OKTARINA, SHERLA and Mahriani, Retna and Nomaini, Faisal (2019) PERSONAL BRANDING TOKOH MELALUI MEDIA SOSIAL (ANALISIS ISI PADA AKUN TWITTER SANDIAGA SALAHUDDIN UNO (@SANDIUNO) ). Undergraduate thesis, Sriwijaya University.

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Abstract

The title of this research is “personal branding through social media (analysis of content on sandiaga salahuddin uno’s twitter account (@sandiagauno)” this research aims to find out personal branding of figures through social media on sandiaga salahudin uno’s twitter account @sandiagauno. The theory used in this research is the characteristic theory of building personal branding according to mc ally & speak which has 3 dimentions of personal branding characteristics which are typical, relevant and consistent. This research methods using descriptive methods using descriptive qualitative content analysis. The technique of collecting data by observing the upload tweet of @sandiuno twitter account was chosen using the most like and re-tweet from august to December and conducting supporting interviews to strengthen the arguments conducted by researches. The results of this research are figure of sandiaga salahudin uno with the username twitter @sandiuno doing personal branding based on three characteristic dimensions in designing personal branding, which is a typical, relevant and consistent.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Personal Branding,Social Media,Content Analysis,Twitter
Subjects:	H Social Sciences > HF Commerce > HF5717-5734.7 Business communication Including business report writing, business correspondence
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 2722 not found.
Date Deposited:	04 Nov 2019 04:47
Last Modified:	04 Nov 2019 04:47
URI:	http://repository.unsri.ac.id/id/eprint/14702

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