HIPERREALITAS PROMOSI TOKO MAKANAN ONLINE MELALUI AKUN FOODGRAM (Studi pada Akun @jajanpalembang dan @makanapa.plg)

WIJAYA, BENY FITRA and Purnama, Dadang Hikmah and Nomaini, Faisal (2018) HIPERREALITAS PROMOSI TOKO MAKANAN ONLINE MELALUI AKUN FOODGRAM (Studi pada Akun @jajanpalembang dan @makanapa.plg). Undergraduate thesis, Sriwijaya University.

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Abstract

This study examines "Hyperreality of Promotion of Online Food Shop through Foodgram Account (Study on accounts @jajanpalembang and @makanapa.plg)". The purpose of this research is to see how the hyperreality of online food store promotions are in the foodgram account @jajanpalembang and @ makanapa.plg. The research method in this study uses descriptive qualitative research methods and uses data collection techniques with observation, interviews, and documentation. This study uses a hiperreality theory from Jean Baudrillard. The results of the study found that hyperreality in the foodgram account was the process of a promotional display consisting of concepts and content. Then the concepts and content are promoted through a promotion strategy at the end the promotion of foodgram accounts creates the image and prestige of enjoying food because of the lifestyle and the trend

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Online Shop, Promotion, Lifestyle, Trend, Foodgram
Subjects:	H Social Sciences > HM Sociology > HM435-477 History of sociology. History of sociological theory H Social Sciences > HT Communities. Classes. Races > HT321-325 The city as an economic factor. City promotion
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Users 2583 not found.
Date Deposited:	06 Nov 2019 07:13
Last Modified:	06 Nov 2019 07:13
URI:	http://repository.unsri.ac.id/id/eprint/14832

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