PENGARUH MEDIA SOSIAL INSTAGRAM DI ERA SOCIETY 5.0 TERHADAP INTENSI BERWIRAUSAHA MAHASISWA PENDIDIKAN EKONOMI ANGKATAN 2020 DI UNIVERSITAS SRIWIJAYA

VIVIAN, AGNES and Deskoni, Deskoni (2024) PENGARUH MEDIA SOSIAL INSTAGRAM DI ERA SOCIETY 5.0 TERHADAP INTENSI BERWIRAUSAHA MAHASISWA PENDIDIKAN EKONOMI ANGKATAN 2020 DI UNIVERSITAS SRIWIJAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

College graduates will be faced with life choices, one of which is entrepreneurship. One way to trigger someone to have the intention to become an entrepreneur is to take advantage of technological and internet developments such as social media Instagram. This research aims to find out whether there is an influence of Instagram social media in the era of society 5.0 on the entrepreneurial intentions of Economic Education students class of 2020 at Sriwijaya University. The research method used is quantitative with a causal associative approach. The data collection techniques used are questionnaires and documentation. The research sample amounted to 61 students with purposive sampling technique. The data analysis technique used is questionnaire data analysis, data prerequisite test, and hypothesis testing. The results showed that Instagram social media questionnaire data categorized as moderate with a percentage of 56% and entrepreneurial intention questionnaire data categorized as moderate with a percentage of 57%. Normality test data on social media questionnaire Instagram obtained L_hitung 0.085 ≤ L_table 0.113 means the data is normally distributed, and normality test data on entrepreneurial intention questionnaire obtained L_hitung 0.079 ≤ L_table 0.113 means the data is normally distributed. Linearity test X-Y data obtained F_hitung 0.271 < F_table 1.949 means the data is linearly patterned. Hypothesis testing with simple regression analysis obtained t_hitung 6,697> t_tabel 1,671 which proves that H_a is accepted, which means that there is an influence of Instagram social media in the era of society 5.0 on the entrepreneurial intention of Economic Education students class of 2020 at Sriwijaya University. Hypothesis testing with product moment correlation analysis obtained r_hitung 0.657> r_table 0.212 which means that there is a positive influence with a strong interpretation, namely r_hitung 0.657 and the coefficient of determination obtained 0.43 or 43% significant influence by Instagram social media and 57% influenced by other factors. Keywords: Instagram Social Media, Entrepreneurial Intention.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Media Sosial Instagram, Intensi Berwirausaha
Subjects:	L Education > L Education (General) > L7-991 Education (General)
Divisions:	06-Faculty of Education and Educational Science > 87203-Economics Education (S1)
Depositing User:	Agnes Vivian
Date Deposited:	10 Jul 2024 01:56
Last Modified:	10 Jul 2024 01:56
URI:	http://repository.unsri.ac.id/id/eprint/150022

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