EFEKTIVITAS IKLAN MEDIA LUAR RUANG SEBAGAI SARANA PENYAMPAIAN INFORMASI SOSIALISASI BAKAL CALON WALIKOTA PALEMBANG 2024 KEPADA MASYARAKAT KOTA PALEMBANG

GALENICA, AKHDIYAT DEWA and Murti, Krisna and Yogsunandar, Harry (2024) EFEKTIVITAS IKLAN MEDIA LUAR RUANG SEBAGAI SARANA PENYAMPAIAN INFORMASI SOSIALISASI BAKAL CALON WALIKOTA PALEMBANG 2024 KEPADA MASYARAKAT KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031282025161.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_70201_07031282025161_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy
	Text RAMA_70201_07031282025161_0025078807_8938340022_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_70201_07031282025161_0025078807_8938340022_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (149kB) | Request a copy
	Text RAMA_70201_07031282025161_0025078807_8938340022_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (165kB) | Request a copy
	Text RAMA_70201_07031282025161_0025078807_8938340022_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (84kB) | Request a copy
	Text RAMA_70201_07031282025161_0025078807_8938340022_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (299kB) | Request a copy
	Text RAMA_70201_07031282025161_0025078807_8938340022_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (33kB) | Request a copy
	Text RAMA_70201_07031282025161_0025078807_8938340022_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (154kB) | Request a copy
	Text RAMA_70201_07031282025161_0025078807_8938340022_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (596kB) | Request a copy

Abstract

OUTDOOR MEDIA ARE STILL ONE OF THE MAIN CHOICES AS AN ADVERTISING MEDIUM THAT IS CONSIDERED EFFECTIVE. SINCE 2023 AT PALEMBANG, VARIOUS NEW POLITICAL FIGURES HAVE EMERGED AND SOCIALIZE THEMSELVES AS CANDIDATES FOR BECOMING THE MAYOR OF PALEMBANG CITY IN 2024 THROUGH VARIOUS OUTDOOR MEDIA. THIS RESEARCH STUDY AIMS TO DETERMINE HOW MUCH EFFECTIVE THE OUTDOOR MEDIA ADVERTISING THAT IS BEING USED FOR DELIVERING THE INFORMATION OF SOCIALIZATION AS THE PALEMBANG CITY MAYOR CANDIDATES IN 2024 TO THE PEOPLE OF PALEMBANG CITY. THIS RESEARCH USES DESCRIPTIVE QUANTITATIVE METHODS, THE DATA COLLECTED IN THIS RESEARCH WAS OBTAINED USING QUESTIONNAIRES, OBSERVATION, AND DOCUMENTATION STUDIES. THIS RESEARCH IS USING THE AIDA THEORY BY ST. ELMO LEWIS WHICH IS AN ABBREVIATION OF ATTENTION, INTEREST, DESIRE, ACTION. THE RESULT OF THE RESEARCH BASED ON FOUR DIMENSION OF AIDA THEORY ARE OBTAINING 74,42% EFFECTIVENESS ON ATTENTION DIMENSION, 74,55% EFFECTIVENESS ON INTEREST DIMENSION, 68,82% EFFECTIVENESS ON DESIRE DIMENSION, AND 64,8% EFFECTIVENESS ON ACTION DIMENSION WHICH ALL ARE CATEGORIZED ON THE HIGH CATEGORY. SO IT CAN BE CONCLUDED THAT THE OUTDOOR MEDIA ADVERTISING THAT BEING USED AS A SOCIALIZATION OF THE PALEMBANG CITY MAYOR CANDIDATES IS ON THE LEVEL OF 70.65% EFFECTIVE IN TERMS OF DELIVERING THE INFORMATION TO THE PEOPLE OF PALEMBANG CITY.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efektivitas Iklan, Teori AIDA, Media Luar Ruang
Subjects:	J Political Science > JS Local government Municipal government
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Akhdiyat Dewa Galenica
Date Deposited:	11 Jul 2024 05:56
Last Modified:	11 Jul 2024 05:56
URI:	http://repository.unsri.ac.id/id/eprint/150152

Actions (login required)

View Item