PENGARUH LABEL SERTIFIKASI HALAL, BRAND IMAGE, DAN WOM TERHADAP KEPUTUSUAN PEMBELIAN KONSUMEN MIXUE ICE CREAM & TEA DI INDARALAYA

FUJITA, CLARA and Rosa, Aslamia (2024) PENGARUH LABEL SERTIFIKASI HALAL, BRAND IMAGE, DAN WOM TERHADAP KEPUTUSUAN PEMBELIAN KONSUMEN MIXUE ICE CREAM & TEA DI INDARALAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study was to determine and explain the effect of Halal Certification Label, Brand Image, and Wom on Purchase Decision of Mixue Ice Cream & Tea consumers in Indralaya. This research used a quantitative approach with data collection methods through likert scale questionnaires. The population in this study were 100 respondents who used Non-Probability Samplig techique with Purposive Sampling method. Data analysis techniques in this study were multiple linear analysis, coefficient of determination testing and hypothesis testing who has been tasted using the SPSS Statistic 29 for Windows program. The results of R2 test indicates Halal Certification Label, Brand Image and Wom contributes by 75% on Purchase Decision. The Study results in Halal Certification Label, Brand Image and Wom variabels that have a significant partial and simultaneous on Purchase Decision.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Halal Certification Label, Brand Image, Wom, Purchase Decision.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management T Technology > T Technology (General) > T58.5-58.64 Information technology > T58.64 Management of information systems Production capacity. Manufacturing capacity Cf. HD69.C3 Economics Cf. TS176+ Manufacturing engineering T Technology > TX Home economics > TX1-1110 Home economics
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Clara Fujita
Date Deposited:	22 Jul 2024 01:06
Last Modified:	22 Jul 2024 01:06
URI:	http://repository.unsri.ac.id/id/eprint/151774

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