Analisis Pengaruh Atribut Produk Frisian Flag Low Fat High Calsium Terhadap Keputusan Pembelian di Kota Palembang

SITORUS, SIMON MICHAEL FERNANDO and Karim, Suhartini and Nailis, Welly (2016) Analisis Pengaruh Atribut Produk Frisian Flag Low Fat High Calsium Terhadap Keputusan Pembelian di Kota Palembang. Undergraduate thesis, Sriwijaya University.

[thumbnail of RAMA_61201_01121001061_0021105208_0010077404_01_front_ref.pdf]
Preview
Text
RAMA_61201_01121001061_0021105208_0010077404_01_front_ref.pdf - Accepted Version
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Preview
[thumbnail of RAMA_61201_01121001061_0021105208_0010077404_02.pdf] Text
RAMA_61201_01121001061_0021105208_0010077404_02.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (224kB) | Request a copy
[thumbnail of RAMA_61201_01121001061_0021105208_0010077404_03.pdf] Text
RAMA_61201_01121001061_0021105208_0010077404_03.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (233kB) | Request a copy
[thumbnail of RAMA_61201_01121001061_0021105208_0010077404_04.pdf] Text
RAMA_61201_01121001061_0021105208_0010077404_04.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (535kB) | Request a copy
[thumbnail of RAMA_61201_01121001061_0021105208_0010077404_05.pdf] Text
RAMA_61201_01121001061_0021105208_0010077404_05.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (108kB) | Request a copy
[thumbnail of RAMA_61201_01121001061_0021105208_0010077404_06_ref.pdf] Text
RAMA_61201_01121001061_0021105208_0010077404_06_ref.pdf - Bibliography
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (184kB) | Request a copy
[thumbnail of RAMA_61201_01121001061_0021105208_0010077404_07_lamp.pdf] Text
RAMA_61201_01121001061_0021105208_0010077404_07_lamp.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy

Abstract

This research aims to determine the description of product attributes, the influence of product attributes partially and simultaneously on purchasing decisions, and the dominant variable in influencing purchasing decisions. Based on the survey results revealed that the variable product attributes (X) consisting of factors brand (X1), packaging (X2), label (X3), and complementary services (X4) partially and simultaneously have a positive and significant impact on consumer purchasing decisions. The influence is shown by the significant value of the t test of each variable <0.05. Factor brand (X1) with significant value 0,016, packing factor (X2) with a significance value of 0.018, a factor label (X3) with significant value 0.017 and complementary service factor (X4) with a value of 0,010 signifkansi. Influence simultaneously with a significance value of 0.000 F ≤ 0.05 and is also known that the value of Adjusted R Square of 0.419. Can be described that 41.9 percent of purchase decisions are influenced by the product attributes and the remaining 58.1% is influenced by other variables outside the research. From the analysis it can be concluded that, attributes of products consisting of variable branding, packaging, labeling and complementary services simultaneously and partial or significant positive influence on purchasing decisions, and variable labels have a dominant influence on the purchase decision.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Product attributes, purchasing decisions
Subjects: H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Users 2588 not found.
Date Deposited: 12 Nov 2019 16:01
Last Modified: 12 Nov 2019 16:01
URI: http://repository.unsri.ac.id/id/eprint/15733

Actions (login required)

View Item View Item