ANALISIS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK VARIASI KENDARAAN MOBIL DI PALEMBANG

FATRIANSYAH, DIENAN ARLY and Nailis, Welly (2024) ANALISIS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK VARIASI KENDARAAN MOBIL DI PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas produk terhadap Keputusan pembelian Variasi Kendaraan Mobil di Palembang. Penelitian ini menggunakan sampel 100 responden yang memiliki kriteria pembeli serta konsumen akhir dari produk Variais Kendaraan Mobil. Metode pengumpulan data yang digunakan dalam penelitian ini dapat melalui kuisioner. Teknik analisis data yang digunakan adalah analisis regresi berganda. Berdasarkan hasil analisis disimpulkan bahwa harga berpengaruh dalam Keputusan pembelian dan kualitas produk berpengaruh terhadap positif dan signifikan terhadap keputussan pembelian serta secara simultan harga dan kualitas berpengaruh signifikan.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Produk, Harga
Subjects:	H Social Sciences > HF Commerce > HF5428-5429.6 Retail trade
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Dienan Arly Fatriansyah
Date Deposited:	18 Sep 2024 03:09
Last Modified:	18 Sep 2024 03:09
URI:	http://repository.unsri.ac.id/id/eprint/157427

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