PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN KESADARAN BERSEDEKAH GENERASI MILENIAL DI PALEMBANG (Studi Pada Komunitas Sedekah Sehari Seribu Palembang)

ANNISA, DINDA and Taqwa, Ridhah and Isyanawulan, Gita (2024) PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN KESADARAN BERSEDEKAH GENERASI MILENIAL DI PALEMBANG (Studi Pada Komunitas Sedekah Sehari Seribu Palembang). Undergraduate thesis, Sriwijaya University.

	Text RAMA_69201_07021381722140.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_69201_07021381722140_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (9MB) | Request a copy
	Text RAMA_69201_07021381722140_0031126609_0027118604_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB)
	Text RAMA_69201_07021381722140_0031126609_0027118604_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (649kB) | Request a copy
	Text RAMA_69201_07021381722140_0031126609_0027118604_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (481kB) | Request a copy
	Text RAMA_69201_07021381722140_0031126609_0027118604_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (581kB) | Request a copy
	Text RAMA_69201_07021381722140_0031126609_0027118604_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_69201_07021381722140_0031126609_0027118604_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (401kB) | Request a copy
	Text RAMA_69201_07021381722140_0031126609_0027118604_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (343kB) | Request a copy
	Text RAMA_69201_07021381722140_0031126609_0027118604_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

This study discusses “The Use of Instagram Social Media in Building Awareness of Almsgiving for the Millennial Generation in Palembang”. The purpose of this study is to determine how the One Thousand Day Alms Community builds awareness of almsgiving through Instagram social media and the inhibiting factors for the One Thousand Day Alms Community in building awareness of almsgiving on Instagram. This study uses a descriptive qualitative method. Data collection methods consist of observation, interviews with informants, and documentation. This study was analyzed using persuasive communication theory where the communication process involves an effort to convince others so that their public acts and behaves as expected by the communicator by persuading without forcing them, which consists of stages and persuasive communication techniques. The results of this study indicate that the content of the One Thousand Day Alms Community using persuasive communication elements such as storytelling, attractive visuals and emotional narratives has a positive impact on awareness and motivation for almsgiving among millennials. In addition, direct interaction with followers through features provided by Instagram such as stories, live, videos and interactive posts increases engagement and encouragement to participate in almsgiving activities. This study provides insight into how social media can be effectively utilized for social purposes and provides recommendations for the development of more efficient communication strategies in the future. The inhibiting factors of the sedekah sehari seribu community in building awareness of giving alms on Instagram social media are, limited awareness and knowledge, commitment in members, skepticism and trust, lack of involvement and interactivity, competition with entertainment content, and delivery content. Keywords: Charity, Social Media, Millennial Generation, Persuasive Communication Theory, Community

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Bersedekah, Media Sosial, Generasi Milenial, Teori Komunikasi Persuasif, Komunitas
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Dinda Annisa
Date Deposited:	19 Sep 2024 03:18
Last Modified:	19 Sep 2024 03:18
URI:	http://repository.unsri.ac.id/id/eprint/157570

Actions (login required)

View Item