PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM DAN BODY IMAGE TERHADAP KEPERCAYAAN DIRI PADA REMAJA PEREMPUAN USIA 18-24 TAHUN (STUDI PADA MAHASISWA JURUSAN ILMU KOMUNIKASI UNIVERSITAS SRIWIJAYA)

PRATIWI, AINUN DWI and Alamsyah, Alamsyah and Musdalifah, Farisha Sestri (2024) PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM DAN BODY IMAGE TERHADAP KEPERCAYAAN DIRI PADA REMAJA PEREMPUAN USIA 18-24 TAHUN (STUDI PADA MAHASISWA JURUSAN ILMU KOMUNIKASI UNIVERSITAS SRIWIJAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

Instagram social media represents the style and values of a teenager who is free to present himself for the public to see. Especially when teenagers view their own body image as not being in the ideal portion, such as bodies that are too fat or too thin, skin that is quite dark, faces that are less attractive, and so on. When a teenage girl is very busy thinking about her physical condition, a negative body image is formed and as a result she does not have self-confidence. This research aims to find out whether there is an influence of exposure to social media Instagram and body image on self-confidence in adolescent girls. In this research, quantitative research methods were used with multiple linear regression analysis. The respondents in this study were 89 communication science students at Sriwijaya University who filled out a questionnaire. The results of this research show that exposure to social media Instagram and body image have a significant effect on the self-confidence of adolescent girls. This also shows that simultaneously it can be seen that F count is 7.525 > F table 3.10 with Sig 0.001 < 0.05. So the independent variables together can have a significant effect on the dependent variable. Keywords: Exposure to Instagram Social Media, Body Image, Self-confidence, Teenagers.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Terpaan Media Sosial Instagram, Body Image, Kepercayaan Diri, Remaja
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Ainun Dwi Pratiwi
Date Deposited:	20 Sep 2024 03:56
Last Modified:	20 Sep 2024 03:56
URI:	http://repository.unsri.ac.id/id/eprint/157689

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