STRATEGI ITALIA DALAM MELAKSANAKAN GASTRODIPLOMASI MELALUI THE EXTRAORDINARY ITALIAN TASTE

SALIMAH, CAHAYA MUTIARA and Elake, Gunawan Lestari (2024) STRATEGI ITALIA DALAM MELAKSANAKAN GASTRODIPLOMASI MELALUI THE EXTRAORDINARY ITALIAN TASTE. Undergraduate thesis, Sriwijaya University.

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Abstract

Gastrodiplomacy is public diplomacy that uses gastronomy as a diplomatic tool. The Extraordinary Italian Taste itself aims to raise public awareness that the culinary in Italy itself has excellent quality and uniqueness from Italy's agri-food sector, so that the wider community can try it. This research aims to find out what are Italy's strategies in conducting gastrodiplomacy through the program, "The Extraordinary Italian Taste" which is in line with the formulation of the problem related to what strategies Italy has carried out in terms of gastrodiplomacy. The theory used in this research is a theory derived from the development of gastrodiplomacy according to Paul S. Rockower himself, which centers on brand image and its strategy. This theory comes from Juyan Zhang in his research in 2015. The results of this study indicate that there are 6 dimensions that influence Italy's strategy in conducting gastrodiplomacy through The Extraordinary Italian Taste, namely; (1) Product Marketing Strategy; (2) Food Event Strategy; (3) Coalition- Building Strategy; (4) Leader Opinion Strategy; (5) Media Relation Strategy; (6) Educational Strategy. Therefore, it is hoped that this research can explain what strategies are used by the Italian Government in carrying out gastrodiplomacy in accordance with Juyan Zhang's theory. Keywords: Gastrodiplomacy, Italy, Strategy, The Extraordinary Italian Taste

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Gastrodiplomasi, Italia, Strategi, The Extraordinary Italian Taste
Subjects:	J Political Science > JZ International relations > JZ1305-2060 Scope of international relations. Political theory. Diplomacy J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Cahaya Mutiara Salimah
Date Deposited:	23 Sep 2024 03:10
Last Modified:	23 Sep 2024 03:10
URI:	http://repository.unsri.ac.id/id/eprint/157833

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