STRATEGI ADAPTASI PENGUSAHA THRIFTING DI KOTA JAMBI DALAM MENGHADAPI LARANGAN IMPOR PAKAIAN BEKAS

AZHARI, DHEA KHALILAH CHAIRUNNISA and Halim, Abdul (2024) STRATEGI ADAPTASI PENGUSAHA THRIFTING DI KOTA JAMBI DALAM MENGHADAPI LARANGAN IMPOR PAKAIAN BEKAS. Undergraduate thesis, Sriwijaya University.

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Abstract

This study examines the adaptation strategies implemented by thrift entrepreneurs in Jambi City in response to the ban on imported second-hand clothing. This ban has triggered significant changes in the local market, forcing entrepreneurs to seek innovative ways to maintain and enhance their competitive advantage. The study identifies various strategies including anticipating market changes, adjusting to new regulations, and leveraging technological advancements. The results show that thrift entrepreneurs are able to survive and even thrive by adopting strategies such as product diversification, improving customer service, and utilizing digital platforms for marketing and sales. Additionally, they enhance their business skills through training and collaboration with local communities. These strategies not only help them endure changing conditions but also provide opportunities for growth and innovation amid stringent regulatory challenges.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Adaptasi, Thrifting, Larangan Impor Pakaian Bekas
Subjects:	H Social Sciences > HF Commerce > HF1021-1027 Commercial geography. Economic geography H Social Sciences > HF Commerce > HF1040-1054 Commodities. Commercial products H Social Sciences > HF Commerce > HF1701-2701 Tariff. Free trade. Protectionism
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Dhea Khalilah Chairunnisa Azhari
Date Deposited:	23 Sep 2024 07:49
Last Modified:	23 Sep 2024 07:49
URI:	http://repository.unsri.ac.id/id/eprint/157857

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