PERTUKARAN SOSIAL ANTARA PENJUAL DAN PEMBELI DI PASAR KALANGAN REBO KECAMATAN INDRALAYA UTARA KABUPATEN OGAN ILIR

AMALLIA, LEILY and Purnama, Dadang Hikmah (2024) PERTUKARAN SOSIAL ANTARA PENJUAL DAN PEMBELI DI PASAR KALANGAN REBO KECAMATAN INDRALAYA UTARA KABUPATEN OGAN ILIR. Undergraduate thesis, Sriwijaya University.

	Text RAMA_69201_07021282025050.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_69201_07021282025050_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (16MB) | Request a copy
	Text RAMA_69201_07021282025050_0012076502_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_69201_07021282025050_0012076502_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (650kB) | Request a copy
	Text RAMA_69201_07021282025050_0012076502_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (484kB) | Request a copy
	Text RAMA_69201_07021282025050_0012076502_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (781kB) | Request a copy
	Text RAMA_69201_07021282025050_0012076502_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_69201_07021282025050_0012076502_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (300kB) | Request a copy
	Text RAMA_69201_07021282025050_0012076502_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (361kB) | Request a copy
	Text RAMA_69201_07021282025050_0012076502_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

The study examines Social Exchange between Sellers and Buyers in the Rebo Market North Indralaya Sub-District, Ogan Ilir Regency. Traditional markets are shopping places that bring together sellers and buyers, markets as a place that provides a variety of daily necessities in which there are not only buying and selling activities, but also there are underlying social aspects such as social interaction, cooperation, exchanging information and bargaining so that it can improve social relations for sellers and buyers. This research aims to find out and understand how the process of social exchange between sellers and buyers in the Rebo Market. The method used in this study is qualitative descriptive with a case study research strategy. The data in this study were obtained through observation, in-depth interviews with ten informants, and documentation. Furthermore, this study was analyzed using the social exchange theory approach from George C. Homans. The results of this study show that the buying and selling process carried out between sellers and buyers in the Rebo Market has resulted in social exchange, because there is a reciprocal relationship in it and there are elements of social costs, social rewards and social benefits that can provide value and benefits for both parties. Keywords: Seller, Buyer, Social Exchange, Rebo Market.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Penjual, Pembeli, Pertukaran Sosial, Pasar Kalangan Rebo
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Leily Amallia
Date Deposited:	11 Nov 2024 01:43
Last Modified:	11 Nov 2024 01:43
URI:	http://repository.unsri.ac.id/id/eprint/159192

Actions (login required)

View Item