STRATEGI OPTIMASI RANTAI PASOK PEMASARAN TBS (TANDAN BUAH SEGAR) INDUSTRI KELAPA SAWIT RAKYAT DI KABUPATEN BANYUASIN

DAURATRI, GHIRANA HANANITA and Saleh, Edward and Agustina, Hilda (2024) STRATEGI OPTIMASI RANTAI PASOK PEMASARAN TBS (TANDAN BUAH SEGAR) INDUSTRI KELAPA SAWIT RAKYAT DI KABUPATEN BANYUASIN. Masters thesis, Sriwijaya University.

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Abstract

This research aims to determine the marketing supply chain optimization strategy for oil palm Fresh Fruit Bunches (FFB) in Banyuasin Regency. Using the SWOT method and Analytical Hierarchy Process (AHP), this research identifies strengths, weaknesses, opportunities and threats in the FFB supply chain, and prioritizes optimal strategies. Data collection was carried out through questionnaires and interviews with stakeholders, producing a combination of quantitative and qualitative data. The research results show that the main strength factor is production efficiency with a value of 8.35, while the main weakness is the condition of infrastructure with a value of 5.2. External factors show that the main opportunity is government regulatory support with a value of 8.2, while the main threat is uncertainty in diplomatic relations with importing countries with a value of 5.1. Strategy Strength-Opportunity (SO) was selected as the most optimal strategy with a weight of 4.74, then strategy Strength-Threat (ST) with a weight of 3.00. The highest policy priority produced through AHP is establishing strategic partnerships between farmers, collectors and processing factories with a weight of 0.409. This shows that the best strategy to reduce the length of the supply chain and reduce the decline in FFB quality is to establish strategic partnerships between farmers, collectors and processing factories.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	AHP, Strategi, SWOT
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 26106-Agricultural Industrial Technology (S2)
Depositing User:	Ghirana Hananita Dauratri
Date Deposited:	07 Jan 2025 01:49
Last Modified:	07 Jan 2025 01:49
URI:	http://repository.unsri.ac.id/id/eprint/162723

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