PENGARUH RASA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOPI KABUPATEN OGAN KOMERING ULU SELATAN

WIJAYA, WAHYU RAMA and Maulana, Ahmad (2024) PENGARUH RASA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOPI KABUPATEN OGAN KOMERING ULU SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh rasa dan kualitas produk terhadap keputusan pembelian kopi Kabupaten Ogan Komering Ulu Selatan. Penelitian ini menggunakan sampel 100 responden yang memiliki kriteria pembeli kopi Ogan Komering Ulu Selatan. Metode pengumpulan data yang digunakan dalam penelitian ini didapat melalui kuesioner. Teknik analisis data yang digunakan adalah analisis regresi berganda. Berdasarkan hasil analisis disimpulkan bahwa rasa berpengaruh positif terhadap keputusan pembelian dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian serta secara simultan rasa dan kualitas produk berpengaruh signifikan.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Rasa, Kualitas Produk, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	WAHYU RAMA WIJAYA
Date Deposited:	07 Jan 2025 08:03
Last Modified:	07 Jan 2025 08:03
URI:	http://repository.unsri.ac.id/id/eprint/162822

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