PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN (STUDI PADA PRODUK ECO RACING AGEN PT BEST DI KOTA PALEMBANG)

AFENZA, FABIO PRASETYA and Rosa, Aslamia (2024) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN (STUDI PADA PRODUK ECO RACING AGEN PT BEST DI KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga terhadap kepuasan konsumen (Studi pada produk Eco Racing Agen PT Best di Kota Palembang). Metode penelitian yang digunakan adalah metode kuantitatif dengan jumlah sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan teknik non-probability sampling. Analisis data dilakukan dengan uji t, uji F, dan analisis regresi linear berganda. Hasil uji t menunjukkan bahwa variabel kualitas produk tidak berpengaruh terhadap kepuasan konsumen, sedangkan variabel harga berpengaruh secara signifikan terhadap kepuasan konsumen. Hasil uji F menunjukkan bahwa variabel kualitas produk dan harga secara simultan berpengaruh terhadap kepuasan konsumen.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kualitas Produk, Harga, Kepuasan Konsumen
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Fabio Prasetya Afenza
Date Deposited:	09 Jan 2025 02:53
Last Modified:	09 Jan 2025 02:53
URI:	http://repository.unsri.ac.id/id/eprint/163113

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