PENGEMBANGAN KONTEN PROMOSI DIGITAL MELALUI INSTAGRAM UNTUK MENARIK MINAT PENGUNJUNG PADA OBJEK WISATA CANDI BUMI AYU KABUPATEN PALI

NURWAHYUNI, NURWAHYUNI and Nurrizalia, Mega (2024) PENGEMBANGAN KONTEN PROMOSI DIGITAL MELALUI INSTAGRAM UNTUK MENARIK MINAT PENGUNJUNG PADA OBJEK WISATA CANDI BUMI AYU KABUPATEN PALI. Undergraduate thesis, Sriwijaya University.

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Abstract

This development research aims to produce Instagram-based promotional media on Bumi Ayu Temple tourism in Pali Regency. This research is a development research using the ADDIE model which is limited to four stages, namely analysis, design, development, and implementation. The data collection techniques used in this research are questionnaires, interviews and observations. The feasibility or validity of the media was assessed by a team of experts, namely material experts and media experts. Data analysis was carried out using a Likert scale. The implementation of Instagram-based promotional media was carried out in two stages, namely one to one trials and small group trials to assess the attractiveness of Instagram media for Bumi Ayu Temple tourism in Pali Regency. The results of the Instagram-based promotional media research have a level of feasibility in the material aspect obtaining a percentage of 100%. Furthermore, the feasibility aspect obtained a percentage of 97%. Then instagram-based promotional media has a feasibility level of 94%. Then the percentage of attractiveness at the one to one implementation stage was 95.83% and the small group trial was 92.5%. This proves that Instagram-based promotional media on tourism Bumi Ayu Temple Pali Regency is categorized as very feasible and attractive. Therefore, the @official_candibumiayu Instagram account can be used as a tourism promotion media. Keywords: Tourist, Digital Promotional Media, Instagram, Candi Bumi Ayu

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pariwisata, Media Promosi Digital, Instagram, Candi Bumi Ayu
Subjects:	L Education > L Education (General) > L7-991 Education (General)
Divisions:	06-Faculty of Education and Educational Science > 86205-Non-Formal Education (S1)
Depositing User:	Nurwahyuni Nurwahyuni
Date Deposited:	13 Jan 2025 07:56
Last Modified:	13 Jan 2025 07:56
URI:	http://repository.unsri.ac.id/id/eprint/164382

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