DIPLOMASI PUBLIK PEMERINTAH PROVINSI SUMATERA SELATAN DALAM MEMPROMOSIKAN BRANDING "EXPLORE YOUR SOUTH SUMATERA" MELALUI FESTIVAL SRIWIJAYA

ALEA, NURFADILLA ZAHRA and Aisyah, Sari Mutiara and Fadhlia, Maudy Noor (2025) DIPLOMASI PUBLIK PEMERINTAH PROVINSI SUMATERA SELATAN DALAM MEMPROMOSIKAN BRANDING "EXPLORE YOUR SOUTH SUMATERA" MELALUI FESTIVAL SRIWIJAYA. Undergraduate thesis, Sriwijaya University.

	Text RAMA_84201_07041382126195.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_84201_07041382126195_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (6MB) | Request a copy
	Text RAMA_84201_07041382126195_0009049103_8948340022_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (925kB)
	Text RAMA_84201_07041382126195_0009049103_8948340022_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (212kB) | Request a copy
	Text RAMA_84201_07041382126195_0009049103_8948340022_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (156kB) | Request a copy
	Text RAMA_84201_07041382126195_0009049103_8948340022_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (837kB) | Request a copy
	Text RAMA_84201_07041382126195_0009049103_8948340022_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_84201_07041382126195_0009049103_8948340022_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (156kB) | Request a copy
	Text RAMA_84201_07041382126195_0009049103_8948340022_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (267kB) | Request a copy

Abstract

In public diplomacy, the cultural and tourism sectors are important components in increasing interaction between countries. The South Sumatra Provincial Government conducts public diplomacy through the Sriwijaya Festival as a form of promoting the branding of "Explore Your South Sumatra" in order to improve the image of South Sumatra in the international arena. This study uses a qualitative descriptive research method using the concept of Public Diplomacy according to Nicholas J. Cull which will describe Public Diplomacy based on Listening, Cultural Diplomacy, and International Broadcasting. The results of the study show that the Sriwijaya Festival succeeded in bringing in delegations from abroad to visit South Sumatra, which is one form of public diplomacy effort carried out by the government to introduce culture, tourism, the advantages of South Sumatra, and build a positive image in the eyes of the world that can attract the attention of local and international communities to visit South Sumatra. Through communication strategies, stakeholder involvement, and the use of social media, the branding of "Explore Your South Sumatra" has succeeded in promoting tourist destinations rich in culture and history. However, there are challenges regarding the lack of international news that highlights the Sriwijaya Festival, culture and tourism of South Sumatra, to achieve a broad and sustainable impact.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Diplomasi Publik, Explore Your South Sumatera, Festival Sriwijaya, Deskriptif Kualitatif
Subjects:	J Political Science > JS Local government Municipal government
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Nurfadilla Zahra Alea
Date Deposited:	14 Jan 2025 07:48
Last Modified:	14 Jan 2025 07:48
URI:	http://repository.unsri.ac.id/id/eprint/164554

Actions (login required)

View Item