PENGARUH PROMOSI PENJUALAN DAN E-WOM PRODUK THE ORIGINOTE PADA APLIKASI TIKTOK SHOP TERHADAP KEPUTUSAN PEMBELIAN DI KOTA PALEMBANG

ANNISA, AUDI RIZKI and Putri, Yulia Hamdaini (2024) PENGARUH PROMOSI PENJUALAN DAN E-WOM PRODUK THE ORIGINOTE PADA APLIKASI TIKTOK SHOP TERHADAP KEPUTUSAN PEMBELIAN DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the Effect of Sales Promotion and e-WOM of The Originate Products on the Tiktok Shop Application on Purchasing Decisions in Palembang City. The population in this study were users of The Originate products who shopped using the TikTok Shop application in Palembang City with a sample of 100 obtained from the Lemeshow formula. The data collection method in this study used a questionnaire, with the data analysis technique used being multiple regression analysis. Based on the results of the analysis, it was concluded that Sales Promotion and e-WOM of The Originate Products on the Tiktok Shop Application had a positive and significant effect, partially and simultaneously, on Purchasing Decisions in Palembang City

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Sales Promotion, E-Wom, Purchase Decision
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Audi Rizki Annisa
Date Deposited:	20 Jan 2025 07:56
Last Modified:	20 Jan 2025 07:56
URI:	http://repository.unsri.ac.id/id/eprint/164896

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