PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI ULANG DI KAFE POJOK KOPI, INDRALAYA

SIALLAGAN, ANDREW HENRADOTH GRIMALDI and Putri, Yulia Hamdaini (2025) PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI ULANG DI KAFE POJOK KOPI, INDRALAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyse the effect of store atmosphere on repurchase intention at Pojok Kopi Café in Indralaya. This research uses quantitative methods and involves 100 respondents. The results showed that cleanliness, music, temperature, and layout have a significant influence on repurchase intention, while aroma, light, and colour have no significant effect. In addition, the overall store atmosphere has a considerable influence on repurchase intention. This research provides practical insights that can be used by Café Pojok Kopi to improve the store atmosphere and understand how the store environment significantly influences customer intention to make repeat purchases. The findings can also contribute to academic knowledge in the field of store atmosphere and repurchase Intention.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Store Atmosphere, Repurchase Intention, Cleanliness, Music, Scent, Temperature, Lightning, Color, Layout
Subjects:	H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property H Social Sciences > HB Economic Theory > HB71-74 Economics as a science. Relation to other subjects
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Andrew Henradoth Grimaldi Siallagan
Date Deposited:	18 Jan 2025 15:18
Last Modified:	18 Jan 2025 15:18
URI:	http://repository.unsri.ac.id/id/eprint/165487

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