STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY PT ANGKASA PURA II DALAM MENGEMBANGKAN UMKM DI SUMATERA SELATAN

SAPUTRA, MUHAMMAD TITO DA'I and Murti, Krisna and Yogsunandar, Harry (2024) STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY PT ANGKASA PURA II DALAM MENGEMBANGKAN UMKM DI SUMATERA SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

The growth of Micro, Small and Medium Enterprises (MSMEs) in Indonesia had recently become a trend in the trade sector, which naturally provided a positive impact on national economic growth. In the middle of this situation, the government and several companies had started to consider MSMEs for investment through Corporate Social Responsibility (CSR) programs, one of which was PT Angkasa Pura II. The purpose of this research was to understand PT Angkasa Pura II's CSR communication strategy in developing MSMEs in South Sumatra. In this study, the researcher used Rusdianto's CSR Communication Strategy theory with a qualitative descriptive approach. Data collection techniques in this study included interviews, observations, documentation, and literature studies. The results of this study explained that PT Angkasa Pura II’s CSR communication strategy included a several featured programs which are MsMEs Creative program, MsMEs Exhibition program, and Local Creative Festival. The conclusion reached was that in implementing CSR programs, communication plays a crucial role in ensuring that the messages conveyed by the company through these programs are effectively delivered.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi, Tanggung Jawab Sosial Perusahaan, Keberlanjutan, UMKM
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Muhammad Tito Da'i Saputra
Date Deposited:	22 Jan 2025 04:39
Last Modified:	22 Jan 2025 04:39
URI:	http://repository.unsri.ac.id/id/eprint/166299

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