STRATEGI KOMUNIKASI PROGRAM SERBUAN VAKSINASI NASIONAL SEHARI SATU JUTA ORANG UNTUK MENARIK MINAT MASYARAKAT KABUPATEN LAHAT (STUDI PADA DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN LAHAT)

MARTALOVA, YESSY and Sobri, Kiagus Muhammad and Saraswati, Erlisa (2024) STRATEGI KOMUNIKASI PROGRAM SERBUAN VAKSINASI NASIONAL SEHARI SATU JUTA ORANG UNTUK MENARIK MINAT MASYARAKAT KABUPATEN LAHAT (STUDI PADA DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN LAHAT). Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031381823201.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_70201_07031381823201_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy
	Text RAMA_70201_07031381823201_0006116303_0013099204_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB)
	Text RAMA_70201_07031381823201_0006116303_0013099204_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (228kB) | Request a copy
	Text RAMA_70201_07031381823201_0006116303_0013099204_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (287kB) | Request a copy
	Text RAMA_70201_07031381823201_0006116303_0013099204_04.pdf - Accepted Version Restricted to Repository staff only Download (318kB) | Request a copy
	Text RAMA_70201_07031381823201_0006116303_0013099204_05.pdf - Accepted Version Restricted to Repository staff only Download (419kB) | Request a copy
	Text RAMA_70201_07031381823201_0006116303_0013099204_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (231kB) | Request a copy
	Text RAMA_70201_07031381823201_0006116303_0013099204_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

This research is entitled "Communication Strategy for the One Million People One Day National Vaccination Attack Program to Attract the Interest of the Lahat Regency Community (Study at the Lahat Regency Communication and Information Service)". This research aims to determine the communication strategy for the national vaccination campaign program for one million people a day to attract the interest of the people of Lahat Regency. This research uses a qualitative descriptive method with data obtained from interviews, observation and documentation studies. This research uses the Communication Strategy Theory by Hafied Cangara (2014) which is divided into 5 (five) elements, namely source/communicator, message, media, recipient and effect. The results of this research show that the communication service's strategy in conducting outreach related to vaccine education can attract the interest of the people of Lahat Regency, by using several methods, namely knowing who the organizers are targeting for the vaccine campaign. Through the method of compiling communication and information messages using the media, traveling around the city of Lahat using a car with loudspeakers (toa), distributing the vaccination schedule via radio at 88.6 Mhz Lahat, printing banners or banners regarding vaccination information at several points in the city of Lahat and posting these activities in the media social Instagram KOMINFO Lahat Regency. So that the organizers of the national vaccination campaign can achieve the target of one million people a day.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi, KOMINFO Lahat, Covid-19
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Yessy Marta Lova
Date Deposited:	24 Jan 2025 07:51
Last Modified:	24 Jan 2025 07:51
URI:	http://repository.unsri.ac.id/id/eprint/166870

Actions (login required)

View Item